However, after we get A right, and we start working on B, our goal isn’t to ship B as quickly as possible. At this point, our goal is to get A and B to work well together. Suppose Pam spends two weeks designing A, B, C, and D.That means we might have to change the design of A. This might feel inefficient, but it’s only inefficient when you get everything right the first time. In the instances where we get at least some of the details wrong, this approach will be faster. After launching the MVP of A, they iterate based on what they learned, and A morphs into something that no longer needs B, but instead needs E and also changes the way C needs to work. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app.They’ve conducted customer interviews, defined their MVP, and are now working through the initial designs.Even though their MVP will only include a fraction of their near-term vision, Pam wants two weeks to work through the design of the near-term vision, as she’s worried if they build piece by piece, they’ll end up with a Frankenstein user experience.She wants to get feedback on the near-term designs before they start building the MVP.Pam spends another two weeks cutting out the design of B, adding E, and iterating on C to reflect what they learned. Pam has to redesign everything each time they learn something new.
We’ve all been frustrated by products that feel like features have been cobbled together. They should be focused on getting their MVP out the door as quickly as possible.
If it doesn’t work for the customer, the team doesn’t have time to fix it.
Even if it does work, but the customer has ideas for improvement (which they always do), we rarely have time to integrate them.
If we assume we are likely to be wrong, Sally’s argument to get the MVP out as quickly as possible makes more sense. We do need to care about the overall user experience. If our near-term vision includes A, B, C, and D, presumably we picked A as our MVP because it’s at the heart of the value that we intend to offer.
If A doesn’t work as we expect, it puts B, C, and D at risk.