Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required in the toy market, and fell behind the well-established companies such as Bandai and Tomy.In 1973, its focus shifted to family entertainment venues with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys, and set up in abandoned bowling alleys.In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade games.In 1985, a cosmetically reworked version of the system known outside Japan as the Nintendo Entertainment System or NES, launched in North America.A console war between Sega and Nintendo ensued during the early 1990s.From 1990 to 1992, Nintendo opened World of Nintendo shops in the United States where consumers could test and buy Nintendo products.The first Game & Watch game, Ball, was distributed worldwide.The modern "cross" D-pad design was developed in 1982, by Yokoi for a Donkey Kong version.
In 1989, Nintendo announced plans to release the successor to the Famicom, the Super Famicom.He then acquired the license to use Disney characters on playing cards to drive sales. The company then began to experiment in other areas of business using newly injected capital during the period of time between 19. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.In 1963, Yamauchi renamed Nintendo Playing Card Co. In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time.He worked for Yokoi, and one of his first tasks was to design the casing for several of the Color TV-Game consoles.Miyamoto went on to create, direct and produce some of Nintendo's most famous video games and become one of the most recognizable figures in the video game industry. Nintendo had some small success with this venture, but the release of Donkey Kong in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically.