Republicans opposed the lawsuit and in 1946 the United States Supreme Court found in Esquire v.
Walker that Esquire's right to use the Postal Service was protected by the First Amendment of the United States Constitution. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost.
Famous photographers have also worked for the magazine, among which fashion photographer Gleb Derujinsky, and Richard Avedon.
In January 2009 Esquire launched a new blog—the Daily Endorsement Blog.
The founders all had different focuses; Gingrich specialized in publishing, Smart led the business side of the magazine while Jackson led and edited the fashion section, which made up most of the magazine in its first fifteen years of publishing.
Additionally, Jackson's Republican political viewpoints contrasted with the liberal Democratic views of Smart, which allowed for the magazine to publish debates between the two.
From 1969 to 1976, Gordon Lish served as fiction editor for Esquire and became known as "Captain Fiction" because of the authors whose careers he assisted.
Lish helped establish the career of writer Raymond Carver by publishing his short stories in Esquire, often over the objections of Hayes.